Next day Mon-Sat 8.30am – 5pm. Order by 12 noon

Call Us

01224 638 293

About Us

We Believe in Quality

A Farm to Table Butcher


Our Story

Herd’s was established here on Rosemount Place back in 1947, becoming an incorporated company in 1948, and staying in the Herd’s family for three generations. Our owner, Gordon, bought the shop in 20** very much as a going concern, and many of the staff remained for years to come.

In the olden days, meat was not an everyday thing for most families, but more of an occasional treat or for the much-loved Sunday dinner, and then stews and soups from leftovers.

In the modern world, many people want meat every day, but have perhaps fallen into the convenience of supermarket shopping and buying intensively-farmed, pre-packaged meat – which can often be bland, tasteless or tough.

Quality Foods, Traditional Butchery, Customer Satisfaction, Service with a Smile

We pride ourselves on our traditional butchery and the excellent quality of our produce. Our fresh meats are British if not Scottish and either come from Gordon’s own farm, elsewhere in Aberdeenshire, and other chosen UK suppliers. Over the years we have trained many young apprentices, several of whom have gone on to join the team on a permanent basis.

We have a wonderful deli counter, shelves stacked with all kinds of essential groceries (and goodies) and lots of items for a well-stocked larder. Our in-house baker makes not only amazing Rowies and pies, but all manner of traybakes and sweet treats. There truly is something at Herd’s for everyone.

We like to be informative about the foods we sell, so ingredient and allergen information is clearly displayed, and any of our staff will be happy to help if you have any particular dietary requirements.
At Herd’s you are guaranteed service with a smile, and probably a bit of chat and banter as well.


“Five Stars!”

Just had our fabulous fillet steaks for my birthday dinner melt in the mouth. Thank you Gary my son for your thoughtful and delicious gift voucher.


Always a great selection and service. And my pup loved her bone


Out for a walk earlier today and delighted to see them open. 3 pork chops and a half dozen eggs in the bag. Social distancing applied and adhered to. Friendly staff. Very welcoming. 5 out 5 from me.


Herd’s Butcher is easily the best butcher we’ve found in Aberdeen. We’ve tried a lot of the food and visited yesterday for our breakfast today. The pies are also brilliant.


Superb butcher with lovely staff. My family have been shopping here for decades and they never disappoint. Keep up the great work.


Very well stocked shop with friendly staff. The Aberdeen Rowies are second to none. The Bakery, Cold meat and Butchery section is excellent. With everything under the one roof you are spoiled for choice. Would highly recommend the quality of the produce.


Best butcher in town highly recommended – lovely clean shop, service very good.


Brilliant food great service and quality.


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